Supima® cotton, makes up less than 1% of the world's cotton. The fabrics we produce are created by using the some of the finest, verified raw materials we can source. This approach allows us to build products that are not only unmatched in quality but also allows us to have complete transparency into our supply chain. From our Supima® cotton t-shirts to our GOTS® certified organic fleece we focus on using credible independent third-party organizations to authenticate our products. In a world where rampant greenwashing and luxury-washing claims are made to consumers, we subscribe to the "prove-it" approach.
A Commitment to Our Planet
Our approach to environmental stewardship includes not just the land, but the people that cultivate it as well. We value both our raw materials and every step of our production process. When it comes to uncompromised quality, our values guide us in every decision we make.
Our certified organic, ultra-soft cotton fleece has a cozy brushed interior and is a standard unisex fit. Our luxury sweatshirts are reverse flatlock stitched and feature 4" wide, double-folded, flat-knit side ribbing for added flexibility. Additionally, no toxic dyes, chemical fertilizers or pesticides, or formaldehyde were used in the production of this product.
Our luxurious blend of merino wool and cashmere create the foundation for a beanie of unmatched quality. Merino wool and cashmere are not new synthetic technologies or laboratory designed materials. They are, quite simply, the softest and most desirable wools available globally. They are odor resistant, highly durable, and surpass synthetic fibers in every way possible. We use these wools because you look at a beanie as a way to properly represent the CLVR Brand.
In the world, there are essentially 2 types of cotton plants; Gossypium Hirsutum and Gossypium Barbadense. Gossypium Hirsutum makes up 97% of the cotton consumers are familiar with and is the standard cotton found in most cotton products sold globally. The last 3% is any extra-long staple variety (or ELS), which includes Pima cotton. However, within the 3% of ELS (extra-long staple) cotton, the Superior Pima cotton, or Supima® cotton, makes up less than 1% of the world's cotton.